Burson - Global Brand Refresh

When BCW and Hill & Knowlton merged to form Burson- one of WPP's largest PR and communications networks, the India business needed to execute a full rebrand under tight timelines and across every brand touchpoint. There was no room for inconsistency: Burson's APAC launch had to be seamless, credible, and globally coordinated. As India Marketing Lead, I owned the end-to-end rebrand execution- while continuing to service existing client accounts and manage ongoing campaigns. What I Owned • Brand Asset Redesign: Oversaw complete redesign of all brand collateral- presentations, email templates, social assets, letterheads, and internal communications. • Website Development: Led the development and launch of the new Burson India website- managing design briefs, content architecture, and stakeholder approvals. • Communication Pillars: Revised and codified new messaging pillars for Burson India, aligned with global brand positioning but adapted for the India market. • Social Media Transition: Managed the full social media transition across platforms- content, tone of voice, visual identity, and follower communication. • APAC & Global Coordination: Managed stakeholder alignment across APAC and global teams- ensuring the India rebrand met global brand standards and governance requirements. • Launch Sequencing: Built the internal and external communication launch plan, coordinating with leadership and PR teams