The Khaitan School - Digital Identity Launch
A 77% CPL reduction and a 45% conversion lift- through numbers and instinct.
Ideation
The Challenge
Khaitan Eduserve's digital marketing was underperforming at every stage of the funnel. High cost per lead. Low conversion rates. Landing pages that couldn't hold attention. The brief was clear: make digital marketing work and prove it with numbers.
The Approach
The redesign approach focused on structure, consistency, and improved interaction design.
A refreshed UI system was developed with scalable components and responsive layouts. Typography, spacing, and visual hierarchy were refined to improve readability, while interactions were optimized to create a smoother and more engaging user experience across devices.