Technology
Mar 1st – Apr 12th
The Khaitan School - Digital Identity Launch
A 77% CPL reduction and a 45% conversion lift- through numbers and instinct.
Ideation & Conceptual
Fasonex was reimagined as a cleaner and more intuitive platform built around user-focused navigation.
The goal was to simplify the browsing experience while enhancing visual hierarchy and content structure. The concept focused on clear layouts, improved content flow, and a modern interface to help users find information faster and interact with ease.
Production & Execution
The redesign approach focused on structure, consistency, and improved interaction design.
A refreshed UI system was developed with scalable components and responsive layouts. Typography, spacing, and visual hierarchy were refined to improve readability, while interactions were optimized to create a smoother and more engaging user experience across devices.